Referring Physician Outreach and Marketing Services

Recover and Grow Your Radiology Business with Our Referring Physician Outreach & Marketing Services

Get the Tools and Expertise to Grow your Radiology Program

Dedicated Support to Help You Differentiate and Maintain Communication and Connection with Referring Physicians

In rapidly evolving times within a competitive landscape, keeping a crucial connection to the referring physician community can be more challenging now than ever. Coincidentally, now is also the time when communication is of utmost importance to referring physicians. Having developed tens of thousands of relationships with referring providers over the years, our Referring Physician Outreach and Marketing Services team has a host of tried-and-true plus innovative tools to keep you connected.

To learn more about one of our newest and most ground-breaking tools designed to distinguish your radiology program, watch our video below.


All together and offering varying levels of sales support based on needs and budget, we can help you:

  • Keep a vital connection to the referring physician community
  • Retain patients that would otherwise be sent to competitive medical imaging providers
  • Increase patients’ confidence in high-quality and reliable advanced diagnostic imaging services
  • Pinpoint challenges in your market
  • Determine market opportunities
  • Develop and customize solutions
  • Analyze and report results

Additional Resources to Maximize Your Radiology Program and Improve Patient Confidence and Satisfaction

Strategic Analytics Support

Our sales and marketing services are backed by our Strategic Analytics department, who specialize in evaluating referral patterns, physician alignment and referral retention assessed from local market data. Using proprietary benchmark data, our Strategic Analytics team is able to construct leakage reports that analyze gaps and provide suggestions and clear direction to the Referring Physician Outreach and Marketing Services team as to where opportunities exist to increase volumes.

Professional Marketing Resources

In collaboration with the strategy that you and your Account Executive devise, Alliance Radiology’s Corporate Marketing department can fill gaps in patient education, patient preparation, clinical information, order compliance, scheduling and more by providing compelling, useful education and marketing materials that can be customized with your logo and contact information. Exceeding patient satisfaction benchmarks year over year, we understand how to ensure patient comfort, confidence and preparedness to maximize capacity and minimize no shows.

Account Executive

One of our talented Account Executives attended a health fair in Clinton, IL.

Ribbon Cutting

Publicized ribbon cutting and open house organized and executed by a dedicated Account Executive.

Ready to learn more? Talk to one of our experts


Virtual tools for referring provider offices

Education and preparation materials for patients

Marketing and clinical information for referring physicians

Collateral to promote value-added services such as scheduling and prior authorizations
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Specific clinical technology available

Promotional items, such as personal hand sanitizers, and event programming

Outpatient imaging information to promote competitive imaging costs

Advertising and public relations

Physician Sales and Marketing

Referring Physician Outreach and Marketing Services

Physician Sales and Marketing

Strategic Analytics

Physician Sales and Marketing

Corporate Marketing

Successful partnership to help you stand apart from competitors and demonstrate exceptional performance and growth.

Ready to learn more? Talk to one of our experts

“Alliance staff communication is great. Their marketing team has been very helpful with working together to promote the PET scans to our local community. We are very happy with Alliance.”

Radiology Manager/Director
Medical Center in the Mid-West