Dedicated Support to Help You Differentiate and Maintain Communication and Connection with Referring Physicians
In rapidly evolving times within a competitive landscape, keeping a crucial connection to the referring physician community can be more challenging now than ever. Coincidentally, now is also the time when communication is of utmost importance to referring physicians. Having developed tens of thousands of relationships with referring providers over the years, our Referring Physician Outreach and Marketing Services team has a host of tried-and-true plus innovative tools to keep you connected.
To learn more about one of our newest and most ground-breaking tools designed to distinguish your radiology program, watch our video below.
All together and offering varying levels of sales support based on needs and budget, we can help you:
- Keep a vital connection to the referring physician community
- Retain patients that would otherwise be sent to competitive medical imaging providers
- Increase patients’ confidence in high-quality and reliable advanced diagnostic imaging services
- Pinpoint challenges in your market
- Determine market opportunities
- Develop and customize solutions
- Analyze and report results
A Professional Account Executive Focused on Working with Your Referral Sources
Dedicated Account Executives provide comprehensive, virtual and in-person support in your community. With multiple resources at their disposal, your Account Executive will be responsible for:
- Up keeping consistent communication and support for referring offices.
- Maintaining and growing referrals, with a focus on understanding current and potential referrer needs.
- Providing clinical, modality and scheduling education.
- Identifying opportunities for referral growth and troubleshooting related challenges.
- Providing ongoing feedback to you and your team on referrals by affiliation and specialty.
Additional Resources to Maximize Your Radiology Program and Improve Patient Confidence and Satisfaction
Strategic Analytics Support
Our sales and marketing services are backed by our Strategic Analytics department, who specialize in evaluating referral patterns, physician alignment and referral retention assessed from local market data. Using proprietary benchmark data, our Strategic Analytics team is able to construct leakage reports that analyze gaps and provide suggestions and clear direction to the Referring Physician Outreach and Marketing Services team as to where opportunities exist to increase volumes.
Professional Marketing Resources
In collaboration with the strategy that you and your Account Executive devise, Alliance Radiology’s Corporate Marketing department can fill gaps in patient education, patient preparation, clinical information, order compliance, scheduling and more by providing compelling, useful education and marketing materials that can be customized with your logo and contact information. Exceeding patient satisfaction benchmarks year over year, we understand how to ensure patient comfort, confidence and preparedness to maximize capacity and minimize no shows.
One of our talented Account Executives attended a health fair in Clinton, IL.
Publicized ribbon cutting and open house organized and executed by a dedicated Account Executive.
TARGETED DIGITAL AND PRINT MATERIALS INCLUDE:
Virtual tools for referring provider offices
Education and preparation materials for patients
Marketing and clinical information for referring physicians
Collateral to promote value-added services such as scheduling and prior authorizations
Specific clinical technology available
Promotional items, such as personal hand sanitizers, and event programming
Outpatient imaging information to promote competitive imaging costs
Advertising and public relations