Dedicated Support to Help You Differentiate and Grow
In a competitive landscape, Alliance Healthcare Radiology (‘Alliance Radiology’) provides resources to grow your patient volume and revenue. We offer varying levels of sales support, based on your needs and budget. The Physician Sales and Marketing team can help you:
- Provide a vital connection to the referring physician community
- Pinpoint challenges in your market
- Determine market opportunities
- Develop and customize solutions
- Analyze and report results
A Professional Account Executive Focused on Working with Your Referral Sources
Should you choose a level of support that includes an Account Executive, your dedicated Account Executive will provide comprehensive, in-person support in your community. With multiple resources at their disposal, your Account Executive will be responsible for:
- maintaining and growing referrals, with a focus on understanding current and potential referrer needs;
- providing clinical, modality and scheduling education;
- identifying opportunities for referral growth and troubleshooting related challenges; and
- providing ongoing feedback to you and your team on referrals by affiliation and specialty.
Additional Resources to Maximize Your Revenue and Improve Patient Satisfaction
Strategic Analytics Support
Our sales and marketing services are backed by our Strategic Analytics professionals, who provide local market data for referral pattern analysis and assessment of physician alignment and referral retention within the hospital system. Using proprietary benchmark data, our Strategic Analytics team is able to provide a leakage report to analyze the gaps and triangulate the data based on current volume, and what the data suggests, providing a clear directive to the Physician Sales and Marketing team as to where opportunities exist to increase volume.
Professional Marketing Resources
Our commitment to delivering an exceptional patient experience drives us. From improving referring physician loyalty by providing valuable clinical information and best practices to ensure compliant orders and timely scheduling, to patient education to make sure patients arrive to their appointment prepared and therefore, more relaxed. In collaboration with the strategy that you and your Account Executive devised, Alliance Radiology’s Corporate Marketing team can provide compelling, useful education and marketing materials that can be customized with your logo and contact information.
One of our talented Account Executives attended a health fair in Clinton, IL.
Publicized ribbon cutting and open house organized and executed by a dedicated Account Executive.
TARGETED MATERIALS INCLUDE:
Education for patients
Marketing and clinical information for referring physicians
Collateral to promote value-added services such as scheduling and prior authorizations
Specific clinical technology available
Promotional items and event programming
Outpatient imaging information to promote competitive imaging costs
Advertising and public relations